In this article, you will find the steps to integrate Google Analytics and Facebook Pixel into your Zenchef account in order to track your traffic statistics and the performance of your advertising campaigns.
Summary
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Activate Google Analytics and Google Tag Manager
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Activate Facebook Pixel
1. Google Analytics and Google Tag Manager
From your Zenchef dashboard, the Integration section in your settings allows you to directly enter your Google Analytics ID or your Tag Manager code. To enable data collection from your Zenchef tools:
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Log in to your Zenchef account
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In the settings, go to Integration > Audience measurement
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Enter your code(s)
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Save your changes
- Import Zenchef variables and triggers into your Google Tag Manager, you can find the instructions on this link: https://support.google.com/tagmanager/answer/6106997?hl=en
Zenchef events and variables : [ZENCHEF] - Tracking events and variables.json
This import gives you access to everything that Zenchef sends you, you just need to configure your triggers as desired!
2. Facebook Pixel
More information about Facebook Pixel
You can connect the reservation module to your Facebook Pixel to study the data.
To activate data retrieval, simply enter your Facebook Meta Pixel code in the dedicated field on the Partner - Audience Measurement page.