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How to integrate Google Analytics and Facebook Pixel into my Zenchef tools

1. Google Analytics and Google Tag Manager

From your Zenchef account, you can enter your Google Analytics ID or Tag Manager code directly in your settings in the Website section. This is how you activate data recovery from your Zenchef tools.

  • Log in to your Zenchef account, go to Settings, then to Partners, and finally click on Guest analytics.
  • Enter the code or codes
  • Save

googleanal.png

Import Zenchef variables and triggers into your Google Tag Manager, you can find the instructions on this link: https://support.google.com/tagmanager/answer/6106997?hl=en

Zenchef_variables_and_triggers (1).json

This import gives you access to everything that Zenchef sends you, you just need to configure your triggers as desired!

 

2. Facebook Pixel

More information about Facebook Pixel

You can connect the reservation module to your Facebook Pixel to study the data.

To activate data retrieval, simply enter your Facebook Meta Pixel code in the dedicated field on the Partner - Audience Measurement page.