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How to Create and Manage Email Campaigns with Zenchef Marketing Suite ?

In this article, you'll find the steps to create, customize, and send an email campaign using Zenchef’s Marketing Suite, along with campaign tracking and management options.


Summary

  1. Key Features
  2. Step-by-Step Guide to Creating an Email Campaign
  3. Campaign Statistics
  4. Additional Tips


What You Need to Know

The Zenchef Email Campaign feature is part of the new Marketing Suite, designed to help restaurants create impactful email campaigns with ease. Whether you're promoting an event, sharing special offers, or simply engaging with your guests, this tool ensures your emails reflect your brand's unique identity and reach your audience effectively.

 

1. Key Features

  1. Customizable Designs
    Choose from a variety of modern templates or create your own using customizable content blocks. Add your logo, colors, and personalized messaging to align with your restaurant's brand identity.

  2. AI-Powered Content Suggestions
    Zenchef's AI assists in generating creative and relevant content to overcome writer’s block. Save time while ensuring your emails are engaging and on-brand.

  3. Responsive Email Designs
    Ensure your campaigns look great on any device, from desktop computers to smartphones, with built-in responsive design functionality.

  4. Audience Segmentation
    Use Zenchef's segmentation tools to target specific groups of customers based on reservation history, reviews, tags, and more. This ensures your messages are always relevant to your audience.

  5. Easy Scheduling
    Plan and schedule your campaigns to be sent at the perfect time. Whether for an upcoming event or a daily special, this feature ensures timely communication.

  6. Preview and Test
    Before sending, preview and test your campaign to make sure everything looks and functions as intended.

  7. Integrated Reservations Widget
    Include a button in your email that links directly to your reservation widget. Customize the link to include specific details like dates and party sizes for a seamless booking experience.

 

2. Step-by-Step Guide to Create an Email Campaign

  1. Access the page Guests>Marketing>Email campaigns and click on "new campaign".

  2. Name Your Campaign
    Start by giving your campaign a name to keep it organized.

  3. Select a Template
    Choose from pre-designed templates or start from scratch with a blank canvas.

  4. Customize Your Design

    • Edit text by double-clicking and typing.
    • Replace images by double-clicking and uploading a new file or selecting one from your gallery.
    • Adjust fonts, colors, and backgrounds to fit your brand.

  5. Use AI for Content Suggestions
    Click on the AI-powered content suggestion tool to generate ideas or text for your campaign.

  6. Add a Subject and Preview Text
    Write a compelling subject line and customize the preview text that appears in your recipients' inboxes.

  7. Select Your Audience
    Choose specific segments of your customer base to target the right guests with relevant messages.

  8. Preview and Test
    Review your email on both desktop and mobile devices to ensure everything looks perfect. Make adjustments as needed.

  9. Schedule and Send
    Choose a date and time to send your campaign or send it immediately.

Note that only guests who accepts to receive marketing communications (opt-ins) will receive campaigns. You can see the number of opt-ins when selecting your audience.

 

3. Statistics

For each campaign sent, you'll see statistics relating to the campaign:

  • Sent: number of emails sent. Test emails may also be included in this number (currently being studied).
  • Opened: number of emails opened. This is not the only number of openings, so a guest may open the campaign 3 times, it will be counted as 3, which means that you may have more openings than sends.
  • Clicked: number of clicks. This is not the only number of clicks, so a guest can click 3 times on the link, it will be counted as 3.
  • Bookings (for email only): number of bookings.
  • Errors :

- SMS errors: Errors are caused by duplicate numbers, unassigned numbers, wrong numbers or landlines.

- Mail errors: Errors are caused by duplicate or incorrect e-mails.

 

4. Additional Tips

  • Undo/Redo: Use keyboard shortcuts like Cmd+Z to quickly revert or redo changes.
  • Multi-venue Campaigns: If you manage multiple venues, create campaigns tailored to specific locations.
  • Optimize Button Links: Use buttons for custom links or reservation widgets to encourage direct bookings.

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