In this article, you will find everything you need to understand and manage the Tag Assistant automatic tagging feature in Zenchef — including how tags are assigned, how to recognise them, how to turn the feature off, and how to manage them.
Summary
How automatic tagging works
Managing the automatic tagging setting
Troubleshooting & FAQs
What you need to know
Automatic tagging is on by default for all Grow plan accounts — no setup required.
Tags are assigned based on the comment left by the guest at the time of booking — not from other guest profile data.
Tags added automatically by Tag Assistant have a distinct visual appearance so you can tell them apart from tags added manually by your team
Every automatically assigned tag is recorded in the reservation history tab
Automatically assigned tags can always be reviewed and removed by your team
The setting can be turned off in web Settings at any time
1. How automatic tagging works
Tag Assistant reads each new booking’s guest comment and applies relevant tags automatically — no action needed from your team.
When a guest makes a booking and leaves a comment (for example, “one guest has a nut allergy” or “we’re celebrating a birthday”), Zenchef reads that comment and instantly applies the matching Allergy or Event Type tags to the reservation. This happens automatically for every new booking where a guest comment is present. If no comment was submitted, no tags are assigned.
How automatically assigned tags look:
Tags added by Tag Assistant have a distinct visual style in the booking view, so your team can immediately see which tags were applied automatically and which were added manually.
Reviewing and removing tags:
Open a booking from your Bookings view.
Check the tags in the booking details panel — tags added by Tag Assistant are visually distinguished
To remove a tag, click the × next to it
The change is saved automatically
2. Managing the automatic tagging setting
Automatic tagging is on by default. If you would prefer to manage tags manually, you can turn it off at any time.
To turn off automatic tagging:
Go to Settings > Tag Assistant
Toggle off automatic tagging
Click Save
To turn it back on, follow the same steps and toggle it back on. Automatic tagging will resume for all new bookings from that point.
Note: The setting is managed on web. Auto-assigned tags are visible on web and mobile.
3. Common Issues & FAQs
Common Issues
Tags are appearing on bookings unexpectedly: Automatic tagging is on by default. If you prefer to manage tags manually, go to Settings > Tag Assistant and turn it off.
An incorrect tag was assigned: Tag Assistant reads the guest’s comment and may occasionally misinterpret phrasing. You can remove any incorrectly assigned tag manually from the booking detail view.
FAQ
Is automatic tagging on by default? Yes — it is active by default for all Grow plan accounts. You can turn it off in Settings > Tag Assistant at any time.
What information does Zenchef use to assign tags? Only the free-text comment left by the guest during the booking process. Other guest profile data is not used.
Which tags are assigned automatically? Currently: Allergy tags and Event Type tags. All other tag types remain manual.
How can I tell which tags were added by Tag Assistant vs. added manually? Tags added by Tag Assistant have a distinct visual style in the booking view. You can also check the reservation history tab for a full log.
Are my existing bookings tagged retroactively? No — automatic tagging applies only to new bookings created after the feature became active.
What if a guest didn’t leave a comment? If no booking comment was submitted, no tags will be assigned automatically for that booking.
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