What do my guests statuses and frequency mean?

AUTOMATIC CUSTOMER STATUS

The automatic guest status is an indication of client status based on the number of visit*. 

Indeed, your guests will be automatically assigned to a status depending on the number of visits made in your restaurant. This status is displayed in several places on the Back Office near to the guest name. The status is symbolized by a colored icon.

•  Normal customer = 0 visit - (grey icon)
• Good customer 1 ≤ visits ≤ 2  - (purple icon)
• Very good customer 3 ≤ visits ≤ 8 - (blue icon)
• Excellent customer visits > 8 - (green icon)

*Visit definition : All past bookings including bookings with status => confirmed, over, treated, seated, arrived. All others status are excluded so they are not count as a visit. 

Example : 

Benefit :

From the Zenbook or another place in the Back Office, you can quickly see whether a customer has previously visited the restaurant or not. This information will allow you to customize your guest' experience and even anticipate the requests of your best customers. 

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RETENTION RATE 

The retention rate is an automatic tag displayed in several places on the Back Office.

It is calculated automatically and will segment the guest database according to the frequency of their visits to the restaurant. The following segments are now available :

• New : the retention rate has not yet been calculated, booking in the future for a new guest, except no-show or cancelations
• Lost : the guest has not been here for more than a year
• To follow up with : The guest came in the last 12 months, but not in the last 3 months
• Recent : The guest came for the first time in the last 3 months
• Regular : The guest came in two different quarters in the last twelve months, not in the last quarter
• Very regular :The guest has come in 3 different quarters over the last 12 months, not in the last quarter OR The guest has come in the last 3 months and at least another time in the last twelve months
• Frequent :The guest came in the last quarter and at least two other quarters in the last twelve months

Example : 

Benefit :

Determine the regular guest to provide them with a customized experience and set up communication campaigns to make some lost customers come back (for instance, by sending them special off